Task 4 Music Video Questionnaire Results by Callum Ford

The audience I am appealing to are the people in the 16-20 year old's range for both sexes. This makes it easy for me, since I am within this age group which makes it easy for me to appeal since I know what the majority of my age group likes and I have no limits to who I can appeal to in gender areas.

People mostly watch their music videos on the internet, probably from the convenience and the availability of the internet to most audiences. Which is why some people voted for phone you can only really get music videos from the internet.

Most of my audience agree that a narrative based music videos are the best out of the three catergories since it technically gives more to the audience, by telling them a story. And I suppose it could make it more personal with the addition of a story.

It seems my target audience prefers Rock music with just pop folling in from behind. This will make me think about what song I should choose for my music video. This is probably due to the amount f sub-genres of rock that I think this type of music was selected rather then just singular rock.

Most people agree that the themes of the song must match or relate to the themes of the music video in this age group. It makes sense since you want consistency in tone with the medium; there is no point in showing a happy story to compliment a sad song.

Most people agree that background noise should be included in music videos even though it was quite close with the votes. This might be because of storytelling or just general reasons but if I want to include other noise in my music video I am not going to get much objection.

Its quite a landslide here that people think that special effects are especially important in music videos which I find suprising. I guess when you have a good director and story it is less then enough for the audience so special effects aren’t particuary necessary.

It seems in the eye of my audience that editing is a key thing in creating a music video which does make sense. Editing if not highly refined can diminish the effect of any visual medium whether in film or television so it should e no less for music videos.

This was quite a shock to me when I saw this result but I guess I should have expected since this is the generation that celebrate individuality and uniqueness and raised in a time where indie is considered king. It seems it’s not about appealing to people; it’s about creating your own identity.

In conclusion these demands given by my audience are doable and somewhat interesting because they have given us a kind of leniency in terms of what I can do so I can be really creative with this medium thankfully.

Task 4 Music Video Questionnaire by Callum Ford

Here is my music video questionnaire which I am going to use to narrow down the audience I am going to try to appeal to and what they want from a music video. The question have been carefully selected so I know what my audience wants and how i should design and create my music video.

Task 3: Mind mapping

Phil Collins – In to the air

"I can feel it coming in the air tonight, oh Lord

And I've been waiting for this moment for all my life, oh Lord

Can you feel it coming in the air tonight, oh Lord, oh Lord

Well if you told me you were drowning, I would not lend a hand

I've seen your face before my friend, but I don't know if you know who I am

Well I was there and I saw what you did, I saw it with my own two eyes

So you can wipe off that grin, I know where you've been

It's all been a pack of lies

And I can feel it coming in the air tonight, oh Lord

Well I've been waiting for this moment for all my life, oh Lord

I can feel it coming in the air tonight, oh Lord

Well I've been waiting for this moment for all my life, oh Lord, oh Lord

Well I remember, I remember, don't worry, how could I ever forget

It's the first time, the last time we ever met

But I know the reason why you keep your silence UP, oh no you don't fool me

Well the hurt doesn't show, but the pain still grows

It's no stranger to you and me

I can feel it coming in the air tonight, oh Lord

Well been waiting for this moment for all my life, oh Lord

I can feel it in the air tonight, oh Lord, oh lord

Well I've been waiting for this moment for all my life, oh Lord

I can feel it coming in the air tonight, oh Lord

And I've been waiting for this moment for all my life, oh Lord

I can feel it in the air tonight, oh lord, oh lord, oh lord

Well I've been waiting for this moment for all my life, oh lord, oh lord

I can feel it in the air tonight, oh lord, oh lord, oh lord, oh lord

Well I've been waiting for this moment for all my life, oh lord, oh lord, oh lord"

This writer wrote this song after his divorce with his wife, he was very angry with this situation. From some of the lyrics we can find out that he may have watched his wife cheating on him. This is very similar to our original idea but this seems to be from the point of view from the one who was cheated on not the one who was the cheater. Phil Collins had a wife and they got a divorce and he wrote this song for this purpose to express his anger for the divorce. From the lyrics we think that he may been cheated on as from the words like, "Well I was there and I saw what you did, I saw it with my own two eyes

So you can wipe off that grin, I know where you've been

It's all been a pack of lies" in  this sentence he says that he saw 'her' and what was happening and he knows that she was cheating on him. 

This is a good song and the music video is a bit different than our idea for a music video as we would is the man reflecting on his relationship and it leading to the moment that he sees her with another man. Also, taking an idea from an advert with this song, Cadbury’s advert, when a gorilla is on drums and when the good part of the drumming part starts that is when the gorilla starts. A lot of people remember and like that advert and it is a quiet popular advert so we would incorporate this part in the music video.

Task 3: Mind mapping of initial ideas

Music video ideas

After the ideas that we had, we thought it would be best to do a music video as it will be easier and we have better ideas for a music video than for a short story, game advert or documentary.
Another idea we had is to do a music video for the song

Task 2.2 Layla Cover Analysis

The cover features a centered painting of the eponymous female with a bunch of flowers over the left side of her face and has a sort of Van Gogh Aesthetic to it thanks to the bright colours and the blocky colouration. The rest is just an outline with golden text  saying "Derek and the Dominos The Layla Sessions 20th Anniversary Edition". The face flowers has a nice heart shape if you look at the outlining probably symbolic of the love they share in the song. The woman has very pale skin to the point where it is white which could represent purity and cleanliness. The warmth of the yellows gives us a sense of calming heat and makes it look golden like something valuable. Whats successful about this cover is the striking colourful artwork that takes the centre stage of the cover drawing your attention to it from a far distance or on a cluttered shelf. However the black outlining is a little generic and gives off a feeling of pretentiousness and might turn off some customers. The thing I can take away from this cover is to be unique in your designs but make sure they relate to your product. 

Task 2.1 and 2.2 Music Video and Cover Analysis by Callum Ford

Michael Jackson's Smooth Criminal

This classic Music Video was originally produced for Michael Jackson's movie Moon Walker as a small segment and is regarded as one of the best music videos of all time. The one that I am reviewing is the one aired on Vevo's YouTube channel. The genre of music the song falls into is funk and dance-pop.

The video starts with Michael entering a sleazy bar which looks like it came from the 1930's. the atmosphere is very tense as everyone stares at him, he then reaches for his pocket which everyone perceives as a threat so they also reach for their weapons but Michael just pulls out a quarter and flips in slow-motion towards the jukebox and then the music starts as everyone relaxes and begins to dance. Its such a great premise to start a music video since it establishes atmosphere and tone for the rest of the video.

Even though the song is technically narrative based the video itself is performance based with tight choreography and singing by Michael Jackson himself. i think its more along the lines of artistic and abstract since nothing really tries to explain itself and is just about getting wrapped in the moment. It should be noted that this is the video that showcases the famous scene where MJ leans forward to a impossible angle and raises right back up again.

This is quite notable because of the effects used to achieve it, which was to literally hang Jackson from the ceiling and support him as he lent forward. There are a lot of wide shots and tracking shots probably to keep focus on MJ and to show off the impressive choreography in all of its splendor. lighting is quite dark so that dark shadows can be cast and when does light shines its a deep contrast to what we have seen. i also like the use of the environment since its constantly moved and manipulated for the convenience of the choreography.

Dangerous Cover

This cover is quite complex in its art design since it combines a wide range of imagery in a very intricate way. It sort of looks like a circus structure or even to some extent a giant palace.

The art of this CD cover is quite effective since it is quite striking to look at compared to other covers on a shelf of CDs. This is what I need to do to make my cover interesting to look at and hopefully encourage the customer to buy my CD, i need to make the cover unique, striking, and just overall really enticing. The cover actually reminds me of the Monty Python animations because of all the combined imagery and the funny pairings of two separate images.

Task 2.1 Video Game Trailer Analysis

Trevor Trailer: GTA 5

This game (Grand Theft Auto 5) that this trailer is advertising is a open world third-person shooter is about one character in the game that you play as. The duration is about 30 seconds and tries to quickly sum up the character within that time. it seems this character is a bit of a loose canon and apparently its going to get pretty violent. This quite accurate for a game such as this since it has the tendency to bring out the worst out of the player so a character like this is very appropriate. A lot of the sounds in this trailer is people getting hurt set to a lighthearted country track giving the trailer a comedic side to it. The editing is sharp and fast with a brief montage of trevor beating up people set to the beat of the song heightening the comedic tone further. costumes are pretty typical of 2013 America with a touch of hillbilly added in there helped with the country tune and a desert setting. This game has a rating of 18 so obviously its trying to appeal to a adult audience, and with the violent content its probably targeted at a strictly male market.

Task 2.2: CD cover analysis of Nevermind album by Nirvana

Nirvana - Nevermind (album analysis) 

This must be the most iconic album cover of all time. It is simple, genius it stands out from all the other album covers that where in that time. To this day the Nevermind album stayed their masterpiece, not to mention the album cover had a lot of things to do with it as you would not expect a baby on the front of an album cover with a rope and on the end of it there is a dollar note.
 
The album cover features a naked baby in the water (maybe in a swimming pool) and there is a rope from a fishing rod and on the end of it there is a dollar note. It is a very strange album cover as except for the name of the band  you do not see them on it. Unless, the baby is one of the band members in Nirvana.
the album name is in like a wave which links in with the background as the background is just water so the name acts like water.

Task 2.1 Music Video By Callum Ford

Task 2.1 Short Film by Callum Ford

Narrative

What is the film’s Beginning – Middle – End?

The beginning is a short credit sequence with a clip of the argument and the important slap that starts the chain of events. The middle is the path of anger and revenge and we see the consequences of giving into anger. The third part is an alternate path of compassion where we are to forgive rather than fight.

What is the issue in the story and how is it resolved?

The issue in this story is the result of an argument between friends that results in violence and it is resolved through forgiveness rather than just retaliating as shown in the middle where we see the results of getting angry about it.

Titles

How do the font, transitions and colours of the titles say about the film and how do they complement the narrative?

The red text for the roles could represent the anger felt by the protagonist when he is first initially hit, so the white text could represent the purity of forgiveness. The phrase from the beginning titles of the short film “Every action has an equal and opposite reaction” refers to the two alternate paths shown in the movie, the angry one being the equal and the forgiving one being the opposite.

Sound

How is the soundtrack(s) used to complete the mood , tone and style of the film?

The beginning track being overheard in the beginning credits and the initial argument represents the lingering shock of being hit by a friend with its melancholic tones that brings a sad tone to the piece. In the angry path the music becomes faster and much harsher in tone to reflect the characters anger. In the path of forgiveness the music takes on a lighter tone and becomes increasingly upbeat to reflect the good he is doing.

What sound effects been added in afterwards – why and to what effect?

The effects that are added portray the actions in film, like the slap heard in the beginning, to show the important actions in each clip.

Camera

What is the range of camerawork used in the film? – list as many as you can spot and then analyse the effect of 3 different types

·         Close up – To document the protagonists and peoples reactions.

·         Tracking Shot – Follows him going down the stairs and his journey to find his friend, and moves faster depending on his mood.

·         Middle Shot – Great way to show the focus of the shot  without obscuring the background characters.

Editing

How does the editing impact the mood, tone and style of the film? Give three examples of edits used between frames and analyse impact

·         Smooth Transitions – In the beginning nicely transition us into the story without the need of an overall long intro.

·         There are quicker edits on the angry pathway to show a certain quickness and anger in the protagonist.

MES

In what way does lighting impact the mood, tone & style of the film?

The lighting in the beginning is a lot darker than the rest of the lighting in the short film, probably to symbolise a low moment when his friend punches him.

How do props help to tell the story, especially as you can’t understand the language?

The rose has always symbolised love as a universal symbol so we can tell that couple is dating. Crushing the rose and ripping the paper implies disrespect for the people who own that piece of paper and the person giving the rose.

Jango Theory

Like Butterfly Effect except less ridiculous.

****

Plot

A young man has an argument with some friends that ends in a slap. What choices will he make and what consequences will it have on everyone else around him.

Review

The plot of the short seems quite simple enough but it’s just a jumping off point to experimentation, repeating the plot but with a slightly different reaction and ergo different consequences. I find it to be a bit preachy about love and kindness, and the power of forgiveness but its solid it works and is transitioned quite competently into refined imagery.

 The premise, while having little bit of a different take, is not that all original and boasts familiarity to others work and playing off the common comedy trait of I what-i-call “fantasy revenge”. It remains focused for the entirety and never focuses on anything too long or too brief giving balance to the flow and pacing. The lighting could have more well-thought out but I think that was more of a financial issue since it’s not produced on a large budget but they do their best and come-up with something that feels nice and fresh in a world of action and violence. Titles work well, not being particularly original or innovative, and the camerawork is done well with lovely close-ups and some interesting tracking shots.

Overall the film seems to get a right balance of plot and visuals to create a unique and creative short about dealing with hard situations and what consequences it may lead to.

Task 2.1 Documentaries by Callum Ford

Task 2: Analysis of the music video Kings of Leon - Use somebody By Lukas

Kings of Leon - Use Somebody 

Task 2.1: The song is by Kings of Leon and title of the song is Use somebody. The channel it would be broadcasted is Kerrang but also it can be played on MTV.  The genre of the song is alternate rock. The characteristics of the song is that it is performance based song as you can see the band performing, playing on guitars and singing with the drummer drumming on drums, but it does seem like there are some narrative scenes incorporated as you can see the band acting like they are on tour and getting ready to go live.

 The style of the song is quite quick pace and there are a lot of different footages being used. The music video starts of in a room, there are couple men sitting and some of them have their feet on the table. They are watching television. There is a panoramic view of the City buildings. After this there are couple of aerial shots of the city, there are cars driving on the roads and you can see very tall buildings and all of this is shot at night. This makes the lights more visible and looks very good.

The first time you have a shot longer than 5 seconds is of the singer, there is a dissolve to that scene and there is an extreme close up of his face. There are parts were the only thing you can see is his eyes and some of his face. The eyes do not look at the camera directly. The camera keeps slowly zooming out to show his whole face. 

The editing is quiet fast paced which may show their fast paced lifestyle, and the footage of the seeded up cars and roads which may show their very active lifestyle and that they are always on the road.

The band members are seen, on some occasions, wearing glasses at night and you would not generally wear glasses at night which means that it may be a disguise from fans as they may want to have their normal lives but because of fans and the press make it impossible.

This video is showing the true colours of the life of a musical celebrate that they are always on the road and that they have to hide themselves whenever they are outside as most people think it is glamorous and amazing they may be seeing it is not as glamorous as everyone think it is.

The song is mostly recorded when the band is on tour and it is telling people the real world of 'superstars' as most people think it is really cool to be rich and famous but maybe they are saying that it is not all that amazing.

The band is back stage; it is a black and white footage. they seem to be practicing for a performance but they are also having a good time, they are laughing with one another. This shows the viewer that they are like everyone else; they are down to earth people the only difference between us and them is that they are famous and have a lot of money. 

  

Task 2.2: The CD cover of the song features   

There are a couple of different song/album CD covers but i choose the album cover to analyse as it looked the most interesting.

The song is from the album 'Only by the night' and it was the second song released in the album.

The album cover is quite effective in the fact that it is split into four parts, there are four band members so it features all the band members in the album cover as some covers only include one or at times none. Also each square features that part of the band member's face. For example the bottom left side of the cover features the bottom left part of the (if you would be looking at him) face in that square only, while the other squares features the other parts of the faces of each band member.

On the top right of the cover there is the band’s name in yellow colours with lower dash things to connect each word but also separates it. And on the other side it has the name of the album cover.

There is a red button and it has like an unfinished square which means that something is being recorded.

There are some bird associations as you can see a beak and the hair of the bird. The bird is probably an eagle. An eagle represents power and strength meaning that maybe the band members are powerful and strong to soar above every man that lives with their music. As this image is integrated into the image of the four band members it makes it apparent that they may feel like they are an eagle and this album could be their best soaring above all the other ones. 

Task 2: Analysis of the music video Ed sheeran - Give Me Love By Lukas Szalbot

Ed Sheeran - Give Me Love

Task 2.1: The song is by Ed Sheeran and the song title is Give me love. The channel the song would be featured, is on MTV and VIVA as it is a quite recent song and it is what teenagers and young people are listening to, in this generation. The genre of the music video is Acoustic, folk and indie pop.

It has kind of a visible storyline and there is no lip singing.  The video is kind of abstract as the women keeps attacking people with a bow and arrow and how they fall in love with the first person that they see.

The video is kind of unconventional as there are women kissing women and men kissing men on some occasions. Also, we see a man kissing a woman on many occasions.

At the start of the video the first thing you can hear are sirens of ambulances and police cars as there has been a murder. A blonde women looks dead, she is lying on some kind of bed with blood by the side of her neck. She is wearing a grey t shirt, with something on her wrists and has wings stuck to her back. There is a very slow zoom into the character.

In the next shot we see a detective with a black shirt and black tie. There are blue and red lights flashing on him because of the police and ambulance cars. The body language of the detective is kind of dominant but he does not seem happy as he is walking to a building which means that something bad has happened there.

The shot is done at night and we see the detective walking towards the camera, with the camera being backward tracking, all this is done at a slow pace, just like the detective. The shot is a medium shot of the cop.

There are couple of kind of still shots of the women being alone which may seem like just because she is cupid she still wants someone to have.

In one part she pulls out a feather out of her back, she is a bit curious seeing the feather. There is blood on the feather as she just pulled it out of her skin. 

At her place, she does not seem to have many things, only the basic things to live, like a bed and kettle. She also, seems to have some weapons that may have been created by her to attack people as she is an angel and so if she does they would fall in love with someone. 

When the singer sings "I just want to hold you" there is extreme close up of two models of two people hugging which links in with the singer singing about this. This is back in her place so this shows us that she may want to have someone to hold and huge. 

The meaning of the video is that the singer wants someone to give him love and that is why the women, in the video with the wings, goes around stabbing and shooting people with an arrow, and when she does they fall in love with the first person that they see.  She supposed to be playing as cupid, she wants people fall in love with, and she gets obsessed with that. Until, she wants to fall in love with someone. So she takes one of her arrows and stabs herself trying to cut off the wings. At the beginning of the video we saw a cop walking into a building which we then find out that it is the cupid’s lair. And when he sees the women he must be at the influence of the arrows power and then he women wakes up. This makes us think that they may fall in love with each other. And that even someone who supposed to know a lot about love and who is in some way more special than others, they need someone to fall in love.

Task 2.2: This is the analysis of CD cover for this song Ed Sheeran called Give me love.
The music video and the CD cover have couple links as they both say similar things.

In this CD cover the background is pure white and it makes everything else stand out. In the song the women has wings and they are white so they are taking themes from the song and incorporating them into the CD cover. Right in the middle there are sweets that have text on them which are about love, this may link with Valentine's day as this day is all about love. Also, the sweets may link with the song's title as someone may be giving someone love through these sweets. The main sweet  is right in the middle and it stands out from the other sweet tablets as it is totally red but the others are white with black outlines. This sweet is the title of the song 'Give me love' and the sweets link in with the title as if on valentine's day you in many ways 'give' love to your partner. The title of the song is at the bottom right corner and the artist's name is on the top left corner of the CD cover. The colour scheme is white red and black, so they are using only three colors for this CD cover.

Task 2.1 - Short films: Todorov's narrative theory By Lukas Szalbot

Todorov's Theory 

Todorov's narrative theory: theory of equilibrium and disequilibrium.

The theory states that a short film may or may not use this:

1. State of equilibrium (all is normal and as it should be). 

2. Disruption of the order by an event. 

3.  A recognition that the disorder has occurred. 

4. An attempt to repair the damage of the disruption.

5. A return or restoration of new equilibrium. 

A short film: The black hole 

Storyline: a man finds a black hole printed onto a blank page and he uses it for his own personal gain. 

1. BEGINNING- State of equilibrium: A normal man at his work place (alone). The character visually looks depressed and bored. The film uses sound to portray his feelings (sigh).
2. DISRUPTION  - Unexpected malfunction of printer causes character to physically assault machine. He is then greeted by a black hole printed in the middle of the page. Character is curious about print out and checks that the printer is functioning.

3. RECOGNITION - He realizes that the cup went through the hole and he takes it out.
4. REPAIR - There is no repair but he does the opposite of this as he starts to use the black hole to take a mars bar and even still money from the safe.
5. RESTORATION - This is when the man keeps taking money from the safe and then he goes inside the safe and the black hole falls down (as the man stuck it onto the safe) and so the man is now stuck in the safe.

Task 2.1: Music analysis of Beyonce - Irreplaceable video By Lukas Szalbot

Analysis of music videos 

Task 2.1: The song is by Beyonce and the song is called irreplaceable.

The genre is pop and R'N'B. 

This music video is mostly narrative, as you can clearly see that she and the other man are acting out a relationship scene, but the music video changes, towards the end to become a performance based video.

This plot of the song is about a man that cheated on his girlfriend and she is kicking him out of their big mansion.

In  one scene video she is singing with her band, all female band, Beyonce is dancing with her girlfriends. She may be bad mouthing her ex at this point as theme are no males and she has her friends wit her.  This music video has Beyonce lip singing throughout the whole music video.

The location and lighting were filmed in a particular way so as to make the audience focus on the characters. The whole scene is blended in the same colour background (scepia) for most of the music video.

In this song the video cuts to a different scene/image on the beat and most of the good music videos cut on the beat.

The location of the scene is Beyonce's house, with many different venues

The number of different venues she sings in are five and they are:

1. Her house
2. outside the house
3. on the stairs
4. A venue where her bang plays (performing)
5. wardrobe (a walking in wardrobe)
In the wardrobe, she is getting dressed with rollers in her hair which is implying that she is getting ready for to meet someone. Beyonce is made to look very provocative by the medium long shots and the medium shots of her. The medium shot of her, we can see her flicking her hair which makes her look very provocative. Also, in many scenes, Beyonce wears very little clothes, in others she tends to wear tight fitting clothes which makes her look very feminine and sexy.
The video is aimed at a female audience, encouraging women who have been hurt to move on.

The video ends with the camera behind the male character, it is a medium close up, we can see the singer's face. We do not know who the male character is leaving the audience guessing if she is back with her partner, or is she with someone else.

Task 2 - Music: Analysis of Johnny cash - Hurt By Lukas Szalbot

Johnny cash – Hurt

Task 2.1: The song is by Johnny Cash and the song title is Hurt. The channel that the track would be played is Kerrang. The genre of the song falls into rock either alternative, industrial and Gothic. The characteristics of the music video is that it is a performance based as he is lip singing and he has his guitar with him, playing on it. The music video has a lot of different images of fame and religion and there are archive footage of him, it may seem that through this it has some narrative based characteristics incorporated in the music video. As this characteristics link with the song's lyrics. So there is a storyline, it talks about his, and what he has lived through. 
At the start you have images of golden statue and a big ball of fruits, the images cut on the beat, then you see Johnny cash dressed in black as he was once called the man in black. You also, have a close up on the guitar of him holding in and this is symbolic as he always played with a guitar. 

There is a shot of the American flag that represents freedom; democracy and it could also say that the singer is quite proud of his country, the shot is a medium close up then it cuts to a medium shot. The medium shot shows a museum dedicated to him and you see that it is no longer in use (it is closed) and it must have been open once somewhere in the 1970s when he was really famous but now he is not as famous as he was before. There is a empty museum and there are pictures of johnny cash and a golden record broken and in the past if you got a golden record it meant that you were really good.  

There is a line “I remember everything” and at ‘everything’ it cuts to him in the past, with him in a train. There is a scene of him looking at a piano and the piano is closed which could mean that the artist could have finished making music years ago and when he opens it could men that he opens it to make his last song. When he is looking down on it he could be reflecting of his glory days.
There are a lot of close ups of his face and when he sings "Everyone goes away in the end." Then there is a shot of his Mother, he is remembering her as she passed away. 

There is a empty museum which was dedicated to him but now it is closed down which shows that even though he was very famous before, now he is not very famous and so they closed it down because not m,any people have been coming to his museum. It is a very big deal if they make a museum about someone famous as you are being recognized as a very good artist. The artist then sings "do you want my empire of dirt" picture of him golden records.

The message behind the video is that it does not matter what physical possessions he may have, he is lonely and does not have anybody. So, once he had everything but now he does not which means that money does not buy you happiness. 

Task 2.2: This is the CD cover for this single. 
In this CD cover there is a hand of an older man as you can see his wrinkles on his hand. It features the name of the Artist's last name, Cash, the name being at the top, across horizontal. It is fully white and you can see it clearly as the background is quite dark. It only features the artists last name which means that he is very popular, and many people have heard of him so you do not need his first and last name but only his last name. Underneath the letter 'C' in 'Cash' there is there is some text, very dark and it says 'Hurt' and underneath that it says 'Personal Jesus' so it features the name of the song and the other text has some Religious significance.   

The CD cover mostly includes an older man's hand, he looks quite old as you can see his wrinkles which may be the artist's hand as they only feature his last name. So he may have earned his credibility over time.
The man has a ring on his second finger form the left. the ring looks like it may be made from gold with Jesus being on the cross in the ring which shows that he is religious through it. This ring links in well with the song as the song has many different religious references.
On the left of the hand there is something there which looks a bit like a white page with black text on it which may be a letter for someone, lyrics for a song or a page out of the Bible as he is religious it would make sense for the man reading the Bible. 


                   

Task 2 - Music: The Beginning By Lukas

Music video history

There are three different types of music videos, which are:

1.     Performance based – when the artist sings to the camera.

2.     Narrative based  - when there is a clear storyline within the music video.

3.     Abstract/artistic or animated music videos.   

The beginning

Before music videos the artists had to play the songs on radio and on concerts overt so that the audience would buy the artists song so the Beatles thought of an idea to make a film with all their songs from the album to promote a song. The film was called ‘a hard day’s of night’ which started the experimental phase of music videos.  It was shown in the year 1964 and it was directed by Richard Lester who went to direct the three musketeers and also, went to produce the 1974 superman movie.  The album was released four days after the movie was released.  The song “ a hard day’s night was the first song played and then the song “I should have known better” and the way the they shot this song a lot of other artists shot their songs in this way.  Then they made a sequel to this movie called ”help” which featured all the songs from the next album that they released.  This was the experimental phase of music video industry. 

Then around a decade after a band called “queen” released a song called “bohemian Rhapsody” which was not made into a movie but a official music video that could be played on television. It was released out in 31 October 1975. It is supposed to be one of the most popular songs from 'Queen' and they used many different editing techniques and camera angles  than what the Beatles have done.